Abstract

The article aims at analysing the bank charitable trusts' possibilities of improving the management of their activities in the cultural sector, specifically in the field of sponsorship, also with a focus on tax relief and deductions. Such organizations can play indeed a leading role in the world of culture also in Italy, as it is in other countries for similar trusts; because, since they are especially suitable subjects to attract, on the one hand, the interests of the market and, on the other hand, those of the public sector, they could succeed in creating positive externalities in the long run. In particular, this paper shows how the Italian bank charitable trusts are able to increase the social value of their grants, in enhancing the cultural heritage through the adoption of strategies directed to set up a persistent relationship with the specific cultural good or event financed.