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Articles - Micro & Macro Marketing - number : 3, September 2016

10.1431/84718: "Editoriale: il made in Italy nell'economia internazionale", Donata Vianelli, Details, FullText
10.1431/84719: "L'impiego dei divi nel marketing", Vanni Codeluppi, Details, FullText
10.1431/84720: "Celebrity Endorsement to Reinforce Brand Value: An Exploratory Analysis in the Outdoor&Mountaineering Industry", Umberto Martini, Federica Buffa, Letizia Caporusso, Details, FullText
10.1431/84721: "Restaurants in the Age of Food Television", Carlo Bagnoli, Gian Paolo Lazzer, Francesca Setiffi, Details, FullText
10.1431/84722: "From Enthusiast to Testimonial: The Blogger Evolution", Ariela Mortara, Geraldina Roberti, Details, FullText
10.1431/84723: "The Role of the Blue Flag in the Communication of Seaside Destinations", Tonino Pencarelli, Simone Splendiani, Claudia Fraboni, Mauro Dini, Details, FullText
10.1431/84724: "Brand Equity and Double Store Brand in Franchise Process", Daniela Pettinao, Details, FullText
10.1431/84725: "La cultura customer centric: introduzione", Marco Raimondi, Details, FullText
10.1431/84726: "Olympus: Developing the Customer Centric Culture", Marco Raimondi, Details, FullText
10.1431/84727: "Le vetrine del Bello e Ben Fatto e il Consumer Affinity Monitor", Eraldo Olivetta, Details, FullText
10.1431/84728: "Hotels and Recreational boating as Showcases of the Italian Bello e Ben Fatto", Centro Studi Confindustria, Prometeia, Details, FullText
10.1431/84729: "A New Consumer Analysis Model", Enzo Risso, Details, FullText
10.1431/84730: "Recensioni", Edoardo Lozza, Details, FullText