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Articles - Micro & Macro Marketing - number : 2, August 2017

10.1431/86968: "Editoriale. Il racconto della marca nei nuovi mercati internazionali", Tiziano Vescovi, Details, FullText
10.1431/86969: "Customer journey e trasformazione digitale", Donata Vianelli, Details, FullText
10.1431/86970: "Consumer behaviour and online advertising: A fuzzy approach to the market segmentation", Pierpaolo D'Urso, Ilaria Di Monte, Riccardo Massari, Carmela Cappelli, Details, FullText
10.1431/86971: "Antecedents of interpersonal trust in customer-pharmacist relationships", Marco Galvagno, Vincenzo Pisano, Details, FullText
10.1431/86972: "Shopping preparation and new dimensions of Shopper Marketing", Silvia Bellini, Maria Grazia Cardinali, Benedetta Grandi, Details, FullText
10.1431/86973: "The ideal profile of a product with Cata data", Mario Scianna, Details, FullText
10.1431/86974: "Counterfeiting of perfume: Motivation and barriers to consumption", Sara Gabri, Sara Zannelli, Edoardo Lozza, Details, FullText
10.1431/86975: "Marketing capabilities as a driver of growth in a small food firm", Giorgia Sepe, Details, FullText
10.1431/86976: "Introduzione", Eraldo Olivetta, Details, FullText
10.1431/86977: "Following the shopper in the point of sales", Renato Fiocca, Matteo Testori, Details, FullText
10.1431/86978: "Consumer loyalty in the fixed and mobile telephony", Agcom - Autorità per le Garanzie nelle Telecomunicazioni, Details, FullText
10.1431/86979: "Recensioni", Edoardo Lozza, Details, FullText