Rivisteweb

Articles - Micro & Macro Marketing - number : 1, April 2018

10.1431/89479: "Editoriale: Tutti fan di marca?", Bernard Cova, Gregorio Fuschillo, Stefano Pace, Details, FullText
10.1431/89480: "Reviewers 2017", , Details, FullText
10.1431/89481: "Introduzione. Dall'eWom allo showrooming: nuovi contesti e prospettive per la ricerca di marketing", Francesca Checchinato, Details, FullText
10.1431/89482: "The effect of shopping orientation and social presence on the instore mobile communication effectiveness", Francesco Ricotta, Valentina Pitardi, Details, FullText
10.1431/89483: "Effectiveness of online referrals regarding services: the role of type of language and prior knowledge", Cesare Amatulli, Matteo De Angelis, Vito Tassiello, Details, FullText
10.1431/89484: "The e-Wom as a managerial tool in the Italian hotel industry", Andrea Moretta Tartaglione, Carmen Berné Manero, Andreea Vicuta Ciobanu, Details, FullText
10.1431/89485: "Defining destination authenticity", Marcello Atzeni, Giacomo Del Chiappa, Giuseppe Melis, Details, FullText
10.1431/89486: "Veganism halfway between mainstream and counterculture", Nicola Righetti, Details, FullText
10.1431/89487: "Guna: How a company can build a strong identity in an unbranded market", Anna Zinola, Details, FullText
10.1431/89488: "Changes in household consumption", Eraldo Olivetta, Details, FullText
10.1431/89489: "Food is the new fashion", Fulvio Bersanetti, Details, FullText
10.1431/89490: "Recensioni", Edoardo Lozza, Details, FullText