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Articles - Micro & Macro Marketing - number : 1, April 2019

10.1431/93012: "Editoriale: La forza della diversità", Renato Fiocca, Details, FullText
10.1431/93013: "Reviewers 2018", , Details, FullText
10.1431/93014: "Marketing in the Wine Business: Present Challenges and Future Developments. Introduction", Lorenzo Zanni, Tommaso Pucci, Details, FullText
10.1431/93015: "The Role of Environmental Certifications in the Wine Industry", Elisabetta Savelli, Laura Bravi, Federica Murmura, Details, FullText
10.1431/93016: "A New Generation for the Wine Industry", Cecilia Casalegno, Chiara Giachino, Bernardo Bertoldi, Details, FullText
10.1431/93017: "How to Foster Online Wine Purchase? Empirical Evidences from Italy", Monica Faraoni, Riccardo Rialti, Virginia Vannucci, Lamberto Zollo, Details, FullText
10.1431/93018: "Insights from a Google Keywords Analysis about Italian Wine in the US Market", Patrizia de Luca, Giovanna Pegan, Carlos Gonzalo-Penela, Details, FullText
10.1431/93019: "Perceived Authenticity, Satisfaction and Behavioural Intentions at Wineries", Giacomo Del Chiappa, Ester Napolitano, Marcello Atzeni, Details, FullText
10.1431/93020: "Brand Identity of Long Lasting Family Firms in the Wine Industry", Elisa Conz, Giovanna Magnani, Details, FullText
10.1431/93021: "The development of territorial innovative potentialities through networking", Chiara Cantù, Alberta Bernardi, Details, FullText
10.1431/93022: "The Case of North Piedmont Docg", Eraldo Olivetta, Details, FullText
10.1431/93023: "Retail is looking for a new balance", Federica Maria Piazza, Details, FullText
10.1431/93024: "Recensioni", Carla Lunghi, Details, FullText