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Articles - Micro & Macro Marketing - number : 3, December 2019

10.1431/95035: "Editoriale. La ricerca di M&MM: direzioni e proposte", Albino Claudio Bosio, Details, FullText
10.1431/95036: "Stakeholder engagement e marketing: una sfida da cogliere o già vinta?", Maria Rosaria Napolitano, Angelo Riviezzo, Details, FullText
10.1431/95037: "Stakeholder engagement and local brands: Results of an exploratory survey", Gabriele Qualizza, Details, FullText
10.1431/95038: "The Corporate Museum: Engagement and heritage management tool", Floriana Iannone, Alessandra De Chiara, Details, FullText
10.1431/95039: "Stakeholder engagement in value co-creation processes: The case of some experiences in tourism", Pier Paolo Carrus, Giuseppe Melis, Details, FullText
10.1431/95040: "From Experience and Outcome Measurement to the Health Professionals’ Engagement", Sabina De Rosis, Francesca Pennucci, Sabina Nuti, Details, FullText
10.1431/95041: "Consumer intelligence: A tool for marketing?", Albino Claudio Bosio, Details, FullText
10.1431/95042: "Consumers’ Reaction to Brands Political Activity", Valentina Mazzoli, Laura Grazzini, Diletta Acuti, Raffaele Donvito, Details, FullText
10.1431/95043: "The digital transition of market research in Italy", Alessandro Gandolfo, Details, FullText
10.1431/95044: "Online insurance and locus of control", Chiara Bacilieri, Details, FullText
10.1431/95045: "Intervista a Francesco Mutti, Presidente di Centromarca", Guido Cristini, Details, FullText
10.1431/95046: "Recensioni", Anna Zinola, Details, FullText