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Articles - Micro & Macro Marketing - number : 3, December 2020

10.1431/98616: "Editoriale: Ci sono «bullshit jobs» fra le professioni del marketing?", Edoardo Lozza, Details, FullText
10.1431/98617: "Il marketing del turismo nell’era digitale: nuove sfide, nuove opportunità", Umberto Martini, Details, FullText
10.1431/98618: "Tourist Behaviour and Hotel Hospitality. An Exploratory Investigation on the Impact of the Internet", Ariela Mortara, Rosantonietta Scramaglia, Details, FullText
10.1431/98619: "Mobile Instant Messaging Apps for Enhancing Tourist Engagement: Towards a Relational Profile of Digital Tourist", Letizia Lo Presti, Giulio Maggiore, Vittoria Marino, Details, FullText
10.1431/98620: "Digital Communication and Museum Experience. A Multichannel Approach", Erica Del Vacchio, Roberta Gargiulo, Francesco Bifulco, Details, FullText
10.1431/97640: "Image-based Social Media and Visual Content Analysis: Insights from a Literature Review", Matilde Milanesi, Simone Guercini, Details, FullText
10.1431/96468: "Social media listening. From text analysis to the interpretation of the meanings", Elisabetta Risi, Guido Di Fraia, Details, FullText
10.1431/97641: "How to Improve the Maternal Pathway for Migrant Women: Insights for Retention Strategies from Tuscany Region", Manila Bonciani, Ilaria Corazza, Barbara Lupi, Sabina De Rosis, Details, FullText
10.1431/98624: "Transparency of Digital Marketing and Consumer Protection", Paolo Martinello, Details, FullText
10.1431/98625: "Essere vicini alle persone: la sfida della distribuzione del futuro. Intervista a Francesco Pugliese", Guido Cristini, Details, FullText
10.1431/98626: "The Consumer Behaviour in a Post Pandemic World", Anna Zinola, Details, FullText