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Articles - Micro & Macro Marketing - number : 3, December 2021

10.1431/102501: "Editoriale. Rethinking Marketing in the Age of Artificial Intelligence", Margherita Pagani, Details, FullText
10.1431/102502: "The New Life of Marketing Research. The Insight Imperative. Introduction", Alberto Mattiacci, Details, FullText
10.1431/102503: "The New Life of Marketing Research. The Insight Imperative. This Issue", Alberto Mattiacci, Fabiola Sfodera, Details
10.1431/102504: "Advances in Neuroscience and Its Application in Economics and Marketing Research", Ana Martinez-Levy, Patrizia Cherubino, Dario Rossi, María-Trinidad Herrero Ezquerro, Arianna Trettel, Fabio Babiloni, Details, FullText
10.1431/102505: "A Multistep Strategy for Analyzing Consumer Generated Data", Isabella Mingo, Prend Kola, Details, FullText
10.1431/101834: "Niche Marketing. A Research on Food for Specific Groups", Patrizia de Luca, Yalda Maria Jahangiri, Details, FullText
10.1431/102506: "Willingness to Pay for Functional Foods in Europe and Asia: An Empirical Study in the UK and Japan", Mitsunori Hirogaki, Details, FullText
10.1431/101836: "Premium Private Label: Willingness to Buy and Willingness to Pay in Online Channel", Giuseppe Bertoli, Bruno Busacca, Vittoria Vaturi, Details, FullText
10.1431/100919: "Good for You, Good for the Planet. Barilla’s Sustainability Strategy", Guido Cristini, Cristina Zerbini, Details, FullText
10.1431/102507: "Made in Italy in the Aftermath of the Covid-19 Pandemic", Tullio Buccellato, Gianluca Santoni, Daria Taglioni, Details, FullText
10.1431/102508: "Recensioni", Edoardo Lozza, Details, FullText