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Articles - Micro & Macro Marketing - number : 2, august 2022

10.1431/104379: "Editoriale. La pandemia da Covid-19 e il valore sociale del marketing: opportunità e prospettive", , Details, FullText
10.1431/104380: "Award", Giuseppe Bertoli, Details, FullText
10.1431/103772: "Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter?", Mario D'Arco, Generoso Branca, Vittoria Marino, Riccardo Resciniti, Details, FullText
10.1431/104381: "Measuring Brand-Influencer Visual Congruence on Instagram Using Deep Learning and Automated Image Recognition", Adam Elwood, Alessandro Rozza, Elanor Colleoni, Angelo Miglietta, Details, FullText
10.1431/103223: "Retail and New Technologies in Fashion. Effects on Shopping Experience and Brand «Luxuryfication»", Andrea Sestino, Cesare Amatulli, Matteo De Angelis, Details, FullText
10.1431/103218: "Product Placement in Italian Movies: The Analysis of Consistency between Brands and Narrative Structure as a Critical Success Factor from Practitioners’ Perspective", Giulia Amadio, Details, FullText
10.1431/103773: "The role of Geographical Indications in the European Union. A systematic literature review", Andrea Roberto Musolino, Chiara Bartoli, Alberto Mattiacci, Enrico Bonetti, Details, FullText
10.1431/103219: "Web Reputation and High-End Hotels: Staff-guest Dynamics Behind Online Reviews", Fabio Gaspani, Details, FullText
10.1431/103220: "Louis Vuitton × Supreme. Collaboration between Luxury and Streetwear Brands", Maria Carmela Ostillio, Caterina Barberi, Details, FullText
10.1431/104382: "The role and evolution of phygital", Giovanni Ventrelli, Anna Zinola, Details, FullText
10.1431/104383: "Recensioni", Luca P. Vecchio, Details, FullText