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Articles - Micro & Macro Marketing - number : 1, April 2023
10.1431/106866
"Editoriale: La globalizzazione disattesa",
Tiziano Vescovi
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10.1431/106867
"Reviewers 2022",
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10.1431/106868
"Introduzione. Generation Z and New Consumptions Models: Attitudes, Intentions and Behaviors",
Vittoria Marino, Letizia Lo Presti
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10.1431/106869
"Generation Z Consumer’s Behaviors and Values During and Post-Pandemic. A Systematic and Critical Review",
Irene Fulco, Barbara Aquilani
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10.1431/106870
"Investigating Circular Behavior Adoption across Gen Z: The Role of Perceived Value and Environmental Consciousness",
David D'Acunto, Silvia Blasi, Ilenia Confente, Ivan Russo
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10.1431/106871
"Do Ethnocentrism and Food Neophobia Influence Touristic Behavior? An Investigation among Chinese Generation Z Individuals in Italy",
Gioele Zamparo
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10.1431/106872
"Pre-owned Suits Me! Exploring Generation Z’s Purchase Behaviour towards Second-Hand Fashion",
Generoso Branca, Mario D'Arco, Riccardo Resciniti
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10.1431/106873
"Generation Z: Values and Motivations Fostering Ethical Consumption",
Michelle Bonera, Giulia Miniero, Anna Paola Codini
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10.1431/104634
"Virtual Reality Technology Integration in Tourism Experiences: The Role of Psychological Flow, Positive Emotions, Intrusiveness and Perceived Usefulness",
Andrea Sestino, Carlo Mantini, Cesare Amatulli
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10.1431/106874
"How Can Point-of-Purchase Displays (PoPs) Be a Joint In- Store Marketing Tool? Toward a Shared Vision in Channel Relationships",
Andrea Runfola, Marina Gigliotti, Francesco Rizzi, Luca Ferrucci
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10.1431/106875
"Markets and Marketing at social media times",
Andreina Mandelli, Alessandro Arbore, Chiara Piancatelli
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10.1431/106876
"Recensioni",
Andrea Gaggioli
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