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Articles - Micro & Macro Marketing - number : 2, August 2023

10.1431/107639: "Editoriale: Marketing Automation and the Case of Programmatic Advertising", Simone Guercini, Details, FullText
10.1431/107640: "M&MM Award 2022", , Details, FullText
10.1431/107641: "Introduzione. Generation Z and New Consumptions Models: Attitudes, Intentions and Behaviors (II part)", Vittoria Marino, Letizia Lo Presti, Details, FullText
10.1431/107642: "How Does Generation Z Relate to Brands Through Vocal Dialogue? Four-Types Relationships in the Field of Voice Assistants", Michela Patrizi, Maria Vernuccio, Details, FullText
10.1431/107643: "Framing Generation Z’s Purchasing Process: A Mixed Method Approach", Giada Salvietti, Silvia Ranfagni, Danio Berti, Details, FullText
10.1431/107644: "Psychology of Money and New Methods of Payment. Generational Differences Towards a Cashless Society", Cinzia Castiglioni, Giulia Sesini, Harriet Pinel, Edoardo Lozza, Details, FullText
10.1431/107645: "Exploring Gen Zers Attitudes Toward a More Sustainable Diet", Luigi Monsurrò, Martina Di Cioccio, Cristoforo Losito, Carmela Donato, Details, FullText
10.1431/106049: "The Return of Reality: Contemporary Marketing beyond Postmodernist Antirealism", Francesco Casarin, Matteo Giannasi, Details, FullText
10.1431/107646: "Strategic priorities for brand growth: The S. Pellegrino case", Giuseppe Bertoli, Bruno Busacca, Maria Carmela Ostillio, Details, FullText
10.1431/107647: "Brand Value for Fruit and Vegetables: Evidences from the Italian Market", Sabrina Latusi, Massimiliano Fissore, Matteo Fazio, Details, FullText
10.1431/107648: "Recensioni", Edoardo Lozza, Details, FullText