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Articles - Micro & Macro Marketing - number : 1, April 2024

10.1431/113045: "Editoriale: Promuovere consumi alimentari sostenibili è una questione di psicologia!", Guendalina Graffigna, Details, FullText
10.1431/113046: "Reviewers 2023", , Details, FullText
10.1431/113047: "Marketing for Start-Up. Introduction", Lorenzo Zanni, Tommaso Pucci, Marco Remondino, Details, FullText
10.1431/108974: "Unveiling the Role of Marketing in the Opportunity Identification and Framing of Deep Tech Startups", Nicoletta Buratti, Francesco Vitellaro, Details, FullText
10.1431/113048: "Marketing for Deep-Tech Start-Ups. An Analysis from Two Perspectives", Maria Colurcio, Monia Melia, Angela Caridà, Details, FullText
10.1431/108975: "Technological and Marketing Capabilities in the Innovative High-Tech Startups Domain", Alessandra Costa, Veronica Marozzo, Tindara Abbate, Details, FullText
10.1431/113049: "An Analysis of the Importance of Marketing in the Acquisition Process", Niccolò Fiorini, Elena Casprini, Details, FullText
10.1431/108160: "Corporate re-branding: A systematic literature review and research agenda", Simona D'Amico, Details, FullText
10.1431/108161: "Artificial Intelligence and Generation Z: Evidence from Tourism and Hospitality", Veronica Marozzo, Valeria Schifilliti, Tindara Abbate, Details, FullText
10.1431/108163: "Analysing Gen Z Behaviour Through Binoculars. A Closer Look at Private and Public Sustainable Habits", Micol Batelli, Francesco Testa, Vinicio Di Iorio, Marco Frey, Details, FullText
10.1431/113050: "Memory Tourism and the Vajont Disaster: Exploring Experiences and Emotions", Michela Cesarina Mason, Andrea Moretti, Gioele Zamparo, Details, FullText
10.1431/113051: "Italy: Not Only Made in, but Above All Sense of", Mariano Bella, Luciano Mauro, Details, FullText
10.1431/113052: "Recensioni", Cinzia Castiglioni, Details, FullText