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Articles - Micro & Macro Marketing - number : 2, August 2024

10.1431/113940: "Editoriale: New Paths of Luxury", Tiziano Vescovi, Details, FullText
10.1431/113941: "M&MM Award 2023", , Details, FullText
10.1431/113942: "The Relevance of a Psychological Perspective in Marketing and Consumer Behavior. Introduction", Edoardo Lozza, Details, FullText
10.1431/108162: "Drawing Problem Gamblers’ Profile in Italy: A Comprehensive Categorization from a Behavioral, Psychological, and Socio-demographic Perspective", Giulia Sesini, Cinzia Castiglioni, Stefano De Vita, Benedetta Cesti, Guendalina Graffigna, Details, FullText
10.1431/112695: "Antecedents of Attitudes Towards Advertising in the New Paradigm: An Empirical Study", P.V. Sanesh, Anupam Narula, Naseem Abidi, Details, FullText
10.1431/108358: "Impact of Color on Consumer’s Psychology: Systematic Literature Review", Kawtar Oubdi, Zineb Ouazzani Touhami, Details, FullText
10.1431/113943: "Lessons from an Uncontrollable Health Crisis: Intention to Travel in the Pre- and Post-vaccine Era", Sandro Castaldo, Andrea Ciacci, Lara Penco, Giorgia Profumo, Details, FullText
10.1431/112694: "Legality Rating Communication: An Opportunity for Service Companies", Maria Fedele, Simona D'Amico, Aysan Bashirpour Bonab, Vincenzo Formianso, Details, FullText
10.1431/109420: "Rebranding: History vs Innovation in the Fashion Industry", Maria Carmela Ostillio, Martina Scandura, Details, FullText
10.1431/113944: "Il ruolo della strumentazione di marketing digitale nella vendita diretta. Un’indagine sulla rete di PEF S.p.A.", Carolina Guerini, Alberto Cusi, Details, FullText
10.1431/113945: "Recensioni", Cinzia Castiglioni, Details, FullText