Rivisteweb

Articles - Micro & Macro Marketing - number : 3, December 2024

10.1431/114939: "Editoriale: Psicologia e consumi sostenibili", Edoardo Lozza, Details, FullText
10.1431/114940: "Combining Sustainability and Digital Transformation in Retail and Distribution Channels: Introduction", Fabio Musso, Monica Grosso, Cristina Zerbini, Details, FullText
10.1431/113500: "Sustainability Meets Innovation in the Retail Sector: A Bibliometric Analysis", Simone Aiolfi, Donata Tania Vergura, Silvia Bellini, Beatrice Luceri, Details, FullText
10.1431/114941: "Sustainable Customer Relationships Management: A Conceptual Framework for Integrating CRM and Sustainability", Antonella Cammarota, Chiara Ottolenghi, Alessandro Cinti, Andrea Sabatini, Details, FullText
10.1431/113948: "Technological and Sustainable Orientation in the Wine Context: A Focus on Gen Z", Elisabetta Savelli, Alessio Travasi, Details, FullText
10.1431/113075: "Transmedia Branding for Digital Fashion Brands A Dialogue between Semiotics and Marketing", Simonetta Buffo, Details, FullText
10.1431/113076: "Digital Age Content Marketing: Strategies and Trends", Kamaal Allil, Adil Zia, Details, FullText
10.1431/113946: "Flatmates: The First Italian Influencer Marketing Agency Founded and Managed by Content Creators", Generoso Branca, Mario D'Arco, Vittoria Marino, Riccardo Resciniti, Details, FullText
10.1431/114942: "Digitalization and customer value: evidence from automotive industry", Giuseppe Bertoli, Bruno Busacca, Mario Silanos, Details, FullText
10.1431/114943: "Recensioni", Cinzia Castiglioni, Details, FullText