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Articles - Micro & Macro Marketing - number : 3, December 2018

10.1431/91409: "Editoriale. She-conomy, tecnologia e imprenditorialità", Donata Vianelli, Details, FullText
10.1431/91410: "Le nuove sfide della distribuzione tra innovazione e fattore identitario. Introduzione", Guido Cristini, Details, FullText
10.1431/91411: "The Effect of Shopping Orientation and Need for Touch on Intention to Buy Online", Beatrice Luceri, Donata Tania Vergura, Details, FullText
10.1431/91412: "The role of touchpoints in driving loyalty. Implications for omnichannel retailing", Cristina Ziliani, Marco Ieva, Details, FullText
10.1431/91413: "Retail Brand Equity: A Customer-Based Analysis", Elisa Martinelli, Francesca De Canio, Details, FullText
10.1431/91414: "The Premium Private Label from the Perspective of Supply Chain Players: An Explorative Analysis", Guido Cristini, Cristina Zerbini, Elisa Martini, Details, FullText
10.1431/91415: "Characteristics and Factors of Success in the Relationship Between Travel Agency and Tour Operator: The Role of Trade Marketing", Tonino Pencarelli, Mauro Dini, Details, FullText
10.1431/91416: "Being Consumer to Be an Entrepreneur. On the Trail of New Dimensions of Entrepreneurial Passion", Silvia Ranfagni, Andrea Runfola, Details, FullText
10.1431/91417: "Brand Purpose: The Sunlight Project in Indonesia", Giuseppe Bertoli, Bruno Busacca, Alberto Macciani, Details, FullText
10.1431/91418: "Value Creation in Partnership Profit-Non Profit: The Cases of Terna and Banco Alimentare", Alessia Anzivino, Renato Fiocca, Details, FullText
10.1431/91419: "Declino della popolazione, immigrazione e famiglie che cambiano. L'Italia secondo l'ultimo rapporto Istat", Eraldo Olivetta, Details, FullText
10.1431/91420: "Recensioni", Edoardo Lozza, Details, FullText