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Articles - Micro & Macro Marketing - number : 1, April 2020

10.1431/96394: "Editoriale: The Actor or the Machine? The Strategic Marketing Decision-Maker Facing Digitalization", Simone Guercini, Details, FullText
10.1431/96395: "Reviewers 2019", , Details, FullText
10.1431/96396: "Ravvivare la dimensione strategica del marketing attraverso processi di stakeholder engagement", Maria Rosaria Napolitano, Angelo Riviezzo, Details, FullText
10.1431/96397: "Stakeholder Engagement: Which Arrangements for Value Co- Creation?", Michela Cesarina Mason, Silvia Iacuzzi, Paolo Fedele, Andrea Garlatti, Details, FullText
10.1431/96398: "Investigating the Place of Origin Effect through a Stakeholder Perspective", Sonia Caterina Giaccone, Rosario Faraci, Details, FullText
10.1431/96399: "Heritage and Relationship Marketing for Italian agri-food firms", Marta Maria Montella, Patrizia Silvestrelli, Details, FullText
10.1431/96400: "The Future of Mobile Marketing in Italy: A Delphi Study", Thomas Aichner, Paolo Coletti, Patrick Lombardo, Details, FullText
10.1431/96401: "To Each Yachtsman His Port. A Benefit Segmentation for the Marinas Customers", Clara Benevolo, Riccardo Spinelli, Details, FullText
10.1431/96402: "The Dominant Ethic and the New Spirit of Veganism", Niccolò Bertuzzi, Details, FullText
10.1431/96403: "Food Made in Italy and Origin of the Primary Ingredient", Marco Ginanneschi, Details, FullText
10.1431/96404: "Tod’s Group between the Cultural Identity of Bel Paese and International Success", Maria Rosaria Napolitano, Riccardo Resciniti, Floriana Fusco, Details, FullText
10.1431/96405: "La comunicazione d’impresa secondo gli italiani", Mauro Ferraresi, Details, FullText
10.1431/96406: "Recensioni", Edoardo Lozza, Details, FullText