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Articles - Micro & Macro Marketing - number : 3, December 2022

10.1431/105548: "Editoriale: Turismo, immagine del paese, made in Italy", Giuseppe Bertoli, Details, FullText
10.1431/105549: "Introduzione. La Cina cambia", Tiziano Vescovi, Details, FullText
10.1431/105550: "Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19", Elena Cedrola, Lala Hu, Details, FullText
10.1431/104633: "Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands", Marco Francesco Mazzù, Enrico Plateo, Angelo Baccelloni, Ludovico Lavini, Piera Finistauri, Details, FullText
10.1431/103221: "Swiss Brands and Chinese Consumers Success Determinants, Opportunities, and Challenges", Francesca Hansstein, Details, FullText
10.1431/104632: "Transforming the Business Offering from Products to Solutions. An Inquiry into the Textile Industry", Clemente Bottani, Matteo Dominidiato, Annalisa Tunisini, Details, FullText
10.1431/105551: "An Empirical Investigation on Some Goods of the Non-Alcoholic Beverage Industry. La-Aids with Dynamic Model for Italian Markets of Bottled Waters, Soft-Drinks, and Juices", Francesco Scalamonti, Details, FullText
10.1431/105552: "Chinese Consumer Culture and Marketing Choice. Three Case Studies", Tiziano Vescovi, Details, FullText
10.1431/105553: "Covid-19 & Consumers’ Behaviors and Preferences: Is a Renewed Love for Home Greenery a Feature of the New Normal Lifestyles?", Carolina Guerini, Federica Ilaria Fornaciari, Details, FullText
10.1431/105554: "Recensioni", Edoardo Lozza, Details, FullText