Abstract

Inspired by the perception of a great dissatisfaction animating people obliged to stay at home and by the unforeseen increase of flowers’ purchases in Italy, this research aims at analyzing home greenery – a business that have been positively impacted by pandemic and emerged as a means allowing people to positively overcome the sufferings due to the lock down and the permanent research for healthy life habits. Based on a statistically representative sample it outlines the product categories included in home greenery and it analysis as well some emerging lifestyle trends connected with the renewed gear for comfort at home