Micro & Macro Marketing

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Mostra recenti
    • Andrea SestinoCarlo MantiniCesare Amatulli
    • Virtual Reality Technology Integration in Tourism Experiences: The Role of Psychological Flow, Positive Emotions, Intrusiveness and Perceived Usefulness

    • pp. 2-34, DOI: 10.1431/104634
    • Availability: 25/08/2022

Table of Contents number 3, 2022, December

  • ISBN: 978-88-15-38097-5
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  • Vol.: XXXI
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  • RDF
    • Elena CedrolaLala Hu
    • Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19

    • pp. 389-413, DOI: 10.1431/105550
    • Francesco Scalamonti
    • An Empirical Investigation on Some Goods of the Non-Alcoholic Beverage Industry. La-Aids with Dynamic Model for Italian Markets of Bottled Waters, Soft-Drinks, and Juices

    • pp. 507-521, DOI: 10.1431/105551
    • Casi ed esperienze