Abstract

We consider otherness in an interactive and bilateral triple conjugation: in the subject-subject relationship, in the subject-object relationship and in objectuality itself, as remitting iconicity to the possibilitating condition of otherness. In order to do so, we perform and propose an action of implicated ethno-semiotics, collaborating with a museum (the Museum of Oriental Art of Turin) and choosing a piece of art (a xylograph from the Japanese collection belonging to the Ukiyo-e period), and interacting with students (from the University of Turin, the University of Tokyo and MAO). The resulting storytelling in a dual configuration, both visual and narrative, is selected, exhibited and analysed here and serves a resource for conveying the meaning of alteration in diversity from a creative-pragmatic, semantic and poetical point of view.