Abstract

The social is the new operating system ruling today's interactions. It is changing everything in our digital life and in global economy, even Google's algorithm. The web 3.0, the so-called «Internet of people», is coming. A reassuring definition, that is actually much more complex and ambivalent than it appears. The result of this massive digital narcissism has dark sides too. We are already living in an online world where privacy gets crushed by our own need for over displaying, and the total amount of our «likes» is monitored and creates a social graph, the Sacred Graal of marketing and advertisement. Is there a line we should not have crossed and are we on the other side? We have spoken about these issues with Andrew Keen, author of «Digital Vertigo: how Today's Online Social Revolution is Dividing, Diminishing and Disorienting Us».