Abstract

Expo 2015 will attract 20 million visitors, demand will build up a peak for 184 days. Mobility and accommodation are the sectors most affected by tourist afflux. The current offer is preparing to welcome the Big Event, but collaborative services could be a complementary way to respond to the large variety of needs. Milan is the ideal context to introduce a sharing economy system shared by both institutions and citizens: an opportunity for the Milanese to be an active part of the Expo 2015 offer, an opportunity for the tourist who will have customized services, an opportunity for the city administration that will experience this new model in a context of actual peak of demand.