Abstract

Both relational and positional goods are based upon an idea of joint consumption - though with opposite signs. Indeed, in both cases, individuals' consumption choices take into account not only the individuals themselves, but others, as well. Given that relational goods provide a form of identity to their consumers, we show that a certain degree of positionality emerges within the consumption of relational goods. Analogously, except in a two-agent context, each positional good also has a relational component. What emerges is a complex structure of economic outcomes based on both relational and positional motives.