Miele: il ruolo strategico della rete di assistenza
Are you already subscribed?
Login to check
whether this content is already included on your personal or institutional subscription.
Abstract
Miele is a well-known producer of domestic appliances, with a high and top-quality market positioning. As production is concentrated in Germany, the Italian branch is focused on distribution and customer service. The service network is today one of the strategic assets for the brand success. Miele Italy is investing in quality of this network and in accurate control of customer satisfaction.
Keywords
- customer service
- customer satisfaction
- top-end positioning
