Anna Zinola

La Molina: il segmento del luxury food

  • Abstract

Informations and abstract

Keywords: Luxury Foods; Retail Strategy; Specialization.

La Molina is a Tuscan company specialized in handcrafted chocolate. The company was created about ten years ago as the result of a clear project: realize a small world around chocolate. The mission is to create highest quality products with a great visual impact. The retail strategy involves Italy, European countries (such as United Kingdom, France and Germany) and Middle East.

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