La Molina: il segmento del luxury food
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Abstract
La Molina is a Tuscan company specialized in handcrafted chocolate. The company was created about ten years ago as the result of a clear project: realize a small world around chocolate. The mission is to create highest quality products with a great visual impact. The retail strategy involves Italy, European countries (such as United Kingdom, France and Germany) and Middle East.
Keywords
- Luxury Foods
- Retail Strategy
- Specialization