Fior di Loto: dalla macrobiotica al biologico. Cambiare per restare se stessi
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Abstract
Sales of organic food products in Italy broke through another record in 2015, totaling 2,5 billion, up 14.8 percent from the previous year. "Fior di loto" is an Italian company - founded on 1972 - specialized in organic food. The mission of the company is to select natural organic healthy foods, offering a complete nutrition product range.
Keywords
- Organic Food
- Retail Strategy
- Niche
- Consumer Behaviour
