How the Italian Advertising Market Performed in 2015
Are you already subscribed?
Login to check
whether this content is already included on your personal or institutional subscription.
Abstract
The Italian advertising market starts again growing in 2015, by a 2% rate on previous year, after a flat trend in 2014 and a double digit fall in 2013. In particular the second half of the year has showed a faster growth, and this momentum seems to continue in early 2016. The overall trend is not spread equally across different media and industries: digital, radio and top ranked sectors perform much better than average.
Keywords
- Advertising
- Upa
- Ad Expenditures
- 2015
- Growth
