Abstract

This paper reports on wine and food tourism in the territory of Langa del Barolo, one of the excellent areas included in the «Vineyard Landscape of Piedmont». Indeed, Langhe-Roero and Monferrato, are the first Italian vineyard landscapes on Unesco's «World Heritage List». The study investigated into the perception restaurant managers have, as main stakeholders of food and wine tourism, of the initiatives and valorisation tools implemented on the territory. Our data showed that these tools are appreciated and accepted at different levels. Moreover, it was observed that «word of mouth» is not only still present, but is also very relevant, both in its local and traditional form and, above all, in its electronic form, through the use of social media that is able to reach and interact with tourists the world over.