Abstract

The article outlines the mechanisms by which peer to peer businesses change the dynamic of a market, the implications for regulation more generally, and the implication for competition law enforcement and policy. The Authors argue that peer to peer businesses can solve market by bringing new labour and assets into the market, and increasing consumer welfare, employment, asset utilization, and overall economic efficiency and growth. The article also highlights that peer to peer businesses can pose challenges for regulation and competition enforcement. The Authors conclude that regulators should seek outcome-focused solutions sensitive to different business models.