Towards the Reshape of the Large Retail Chains: The Conad-Auchan Merger
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Abstract
The article critically analyses the Conad acquisition of Auchan. The operation is scrutinised within the broader competitive context concerning the large retail chains process of change. In this perspective, the phase II clearance decision issued by the Italian competition authority is investigated emphasizing the partially new approach chosen in defining the relevant markets and in assessing the unilateral effects stemming from the merger.
Keywords
- Large retail chains
- Antitrust
- Merger control
- Auchan
- Italian competition authority