Abstract

«Crowdfunding has become a hot issue in the regulatory agenda, trying to close the gap between a fast growing activity and the lack of an appropriate regulatory framework». The issues regarding it can not be analyzed without taking into account the pillars of financial markets' regulation, suggesting a proactive approach to common Mi- FID-derived business conduct rules, to redress global market's failures. The topic - adopting an analytical traditional legal dogmatic method, focusing on Directives, discussion papers and eminent scholars' opinions - evolves from the truest regard for suitability and appropriateness requirements and their in-depth implications to the hypothesized applicability of that technique to capital increase operations.