Stefania Leone, Miriam Della Mura

Local journalism on social media and the readers’ engagement

  • Abstract

Informations and abstract

Keywords: Local journalism, Social medias, Readers’ engagement, Digital interaction, User-generated content

The mediamorphosis process has induced the media, especially the local ones, to adapt their editorial strategies to the tools and styles of Social networks. This paper proposes a study, conducted in Campania Region, on the Facebook pages of local newspaper and tv. The traits of local online information were examined, in particular by observing the formats, the recurring topics and the interactions of the followers, on an empirical base of 5019 posts. Finally, an exploratory path seeks to deepen the point of views of Campania information professionals about the readers’ engagements in co-producing online news

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