Abstract

This article aims to identify the ways of adaptation that journalists have created to reconcile the pressures arising from the affirmation of the culture of participation of social media with the traditional norms and practices that are the basis of the journalistic identity. The behaviour of 1,202 journalists on Twitter are analysed, trying to grasp the essential dimensions of the role of journalist struggling with the need to defend the centrality and authority in a context in which other actors have assumed the role of competitors. It emerges a hybrid normalization of professional practices, norms and relationships based around the revival of a «journalistic-center bubble».