Abstract

The COVID-19 crisis has been an exceptional accelerator in the digital turn, forcing all cultural organisations to go fully digital to execute their missions. The purpose of the present call is to engage with experts on the topic of understanding digital audiences, with a special focus on performing arts and cultural heritage. In line with the 2019-2022 Council Work Plan for Culture, the target output is the development of voluntary guidelines for collecting and managing data on existing and new digital audiences. These guidelines could serve as a source of inspiration for cultural organisations and help them adapt to the ever- changing digital environment