Antonio Taormina

Il teatro e i suoi pubblici

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Abstract

The data available on performing arts tell us very little about the public (or - in a more correct way - «publics») and about the issues regarding cultural access within the field of performing arts. At the same time, the sector is currently facing a situation in which the role of public is absolutely central, on the one hand as a source of economic resources and on the other hand as the real objective of all the interventions carried out to support culture. It is then obvious the relevance of knowing public's expectations, characteristics and needs: the public demand in the performing arts sector is both a topic of academic studies as well as of market researches and it is studied considering the performing arts as part of cultural consumption in a wide sense and as one of the area of leisure time consumption.

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