The article introduces the analyses on the cultural consumptions of the young Italian elaborated by Institute IARD between 1983 and the 2006. In the last years, the digital tools and the new forms of access to the cultural contents have produced a constant increase and a progressive diversification of the traditional cultural consumptions. All this complicates the distinction among processes of production and processes of consumption of the cultural contents. In this situation young people are protagonists, both as strong consumers of cultural products, both in how much able to personalize the cultural consumptions that they purchased on the market, exchanging them inside relationships peer to peer. Also among the young people, nevertheless, there are a lot of differences that derive from the different possibilities of access to the resources and from the different cultural competences of each.