Abstract

This article is based on two facts: creative industries, as a theme, are not particularly developed in France and, second, since the 1980s France is spreading public policies in the field of culture industries, while cultural and educational activities are traditional areas of intervention by State and local communities. The definition of creativity records a wide range of meanings: from «keystone» of a new division of labour in certain economic activities - with the viability of defining aims and procedures of certain public policies as a result - to «widespread process» drawing in individuals and communities (cities and terroirs), physical and virtual (2.0 territories), in different and rather numerous fields - with difficulties and problems in terms of ways and subjects of feasible initiatives. The relations between creative and culture industries, the role of international bodies and of university institutions at a local level and the embryonic condition of the creative industries' relations with the educational industries and processes, are also taken into consideration. A highly problematic situation is outlined, in theoretical terms as well as in terms of criteria, managerial techniques, strategies and social and institutional subjects which are determinant in every of these macro-areas.