This article is aimed to show the drastic changes shaping, in a very rapid sequence, the videogames industry in connection with the online games development and their huge success in terms of multiplayer access. While at the beginning the roles of publishers and hardware producers were integrated, with the coming of the online videogames deep changes in the intermediation processes, as well as the spreading of new models of receipts, should be carefully surveyed. Multimedia contents, once single products, are increasingly becoming online services, and this trend affects the production organization, the structure of the receipts and the business models of this new generation of videogames.