Abstract

There are at least four sets of variables which influence cultural consumption with regard to goods and services: availability; information and promotion; consumers' competence and attitude towards specific cultural goods and services; resources spent in their use (time and money). Among these variables, time is usually the less considered one. Some researches find that people who wish to increase their fruition of cultural goods and services are those who already use them extensively, but do not have time to increase this kind of consumption. Moreover, most of potential cultural consumers in Italy live outside the places where the greatest part of cultural supply is concentrated; therefore, they have to add to consumption time also the travel time.