Abstract

The present research arises from the need to broaden the studies on the cultural audience in Italy, to achieve a pertinent and adequate analysis of the cultural consumer - presently lacking - in order to convey, to the quantitative analysis, appropriate tools for «self-cultivation». The aim is not only to stimulate the territorial economies through the construction of new knowledge hubs around our state museums, but also and above all to highlight the importance of that «baggage of preferences» that every visitor brings with him and which constitutes, not only the origin of his choices, but a trace of that emotionality able to positively influence his enjoyment of artwork.