Abstract

The paper presents the results of the seminar «Public institutions, non-profit and corporate social responsibility in the private sector: is it a new welfare?», organized by Iress/Bologna. It analyses the consequences of the scarcity of resources dedicated to welfare system in Italy and the contribution of the corporate social responsibility to the welfare of workers and of the surrounding community. Special attention is given to the different characters of the corporate social responsibility, the charity and the social marketing.