Abstract

This article delves into Instagram’s algorithmic underpinnings through a semiotic lens, bridging the official document “Instagram Ranking Explainedµ with semiotic methodology. Instagram’s multifaceted structure is revealed, catering to various user narratives, such as information, relationships, exploration, and entertainment. The article delves into the intricacies of Instagram’s algorithmic personalization, focusing on its real-time customization for the ideal user. It examines the coherence between the platform’s algorithms, content filtering logic, and narrative principles. The analysis unveils a dynamic semiotic strategy employed by Instagram to construct unique user experiences, offering a profound understanding of the platform and emphasizing the importance of aligning advertising formats with the user experience and strategic objectives