The contribution explores the meanings of the Cloud Research metaphor and aims to identify some new perspectives to endorse relevant research in the Work and Organization Psychology field. Our maintained hypothesis is that significant knowledge can be produced by working with (and not on) people and by confronting with problems that cross real organizations' life. Such an approach is capable of relaunching and promoting the genuinely practical and applied hearth of the discipline, as required in order to answer to the challenges produced by the crisis in current complex and unstable organizational contexts. The contribution elaborates on the connection between social relevance and the possibility of approaching situated knowledge, which is embedded in a tacit shared order that recursively re-produces subjects' system of activity. We reference to a concrete case study to exemplify and discuss the opportunities and threats that derive from adopting an approach which aims to produce and analyze situated knowledge in concrete organized contexts.