Widening the borders of popularization. A study of the communication of non-profit organizations in Italy
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Abstract
This article analyses Italian no profit organisations' communication, focusing on the different strategies and forms of popularized political communication. The general aim is to deepen the knowledge of «pop politics» outside its traditional area of study: parties and party leaders and their use of television.
Keywords
- popularization
- non-profit organizations
- mediatization
- promotion strategies
