Abstract

The integration of Artificial intelligence (Ai) into education is catalyzing a shift towards personalized digital education. This article emphasizes Ai’s role for managing and personalizing educational content. The rapid evolution of generative Ai technologies has accelerated this shift, transforming higher education by enabling more adaptive learning environments and promoting widespread digital education. The transition from an emphasis on openness, characterized by the rise of Massive open online courses (Moocs), to a focus on hyper-personalization mirrors broader trends in the new industrial revolution, where micro-level innovations outpace macro-level structures. The article details how these technologies are redefining the delivery and consumption of education, improving online learning design and interaction, and tailoring education to individual needs. With a growing number of higher education institutions placing a strategic emphasis on Ai-enhanced tutorship as a primary innovation.