Keywords: ethnography, digitisation, Industry 4.0, participation.
The book and research work reviewed here analyse the transformations of work in an automotive company, Lamborghini, which has implemented a profound change by digitising work activities within Industry 4.0. This work stands out for the ethnographic approach that made use of the tools of participatory observation and indepth interviews carried out within the company. The ethnographic reconstruction concerned: the insourcing of the department in which the carbon chassis is produced; work carried out at the super sports cars assembly line and the female-dominated saddlery department; industrial relations; and the point of view of managers and “white-collar workersµ. However, the main focus of the ethnographic reconstruction is the industrial relations system and its participatory nature – as a matter of fact, almost half of the book is dedicated to this topic.