Franco Mastragostino

Open access

Sponsorship and Public Institutions: general and special feautures

  • Abstract

Informations and abstract

Keywords:

When sponsorship contracts are concluded between banking foundations and public institutions, the contract structure is quite modified by the peculiar goals it is aimed to. Sponsors' name promotion is not that important as it is for enterprises. In this case, sponsors give money or goods just to help public entities to accomplish their institutional purposes.

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