Abstract

The article, taking as parameter the theme of valorization, intends to deepen the functional interrelations of the classic distinction between tangible and intangible cultural heritage. In this perspective are relevant the intangible component of cultural heritage susceptible to valorization, for example through the registration of the trademark concerning distinctive graphic elements taken from cultural heritage, or through the sponsorship contract, in particular indirect or technical, as well the virtual valorization-fruition of cultural heritage especially related websites, which deprives them of the material substratum. In both cases, there is the need to protect the rights of possession to cultural contents, which however must coordinate with a public interest to the wider use. Next to fruition of the intangible value is then treated the valorization of the knowledge of intangible cultural heritage, expression of collective cultural identities that have their basis in international law, and in particular in the Unesco Conventions of 2003 and 2005.