Rivisteweb

The Italian Platform for the Humanities and Social Sciences

Search

2021

Sustainable Consumer Behaviour: A Field Analysis of Italians’ Attitudes Towards Sustainable Consumption
in "Micro & Macro Marketing", 1/2021
pp. 69-87, DOI: 10.1431/100337

Details
Cite

2020

Tourist Behaviour and Hotel Hospitality. An Exploratory Investigation on the Impact of the Internet
in "Micro & Macro Marketing", 3/2020
pp. 467-487, DOI: 10.1431/98618

2019

Behind and Inside the Screen. Different Research Methods for Social Research
in "Micro & Macro Marketing", 2/2019
pp. 231-246, DOI: 10.1431/93963

2016

From Enthusiast to Testimonial: The Blogger Evolution
in "Micro & Macro Marketing", 3/2016
pp. 397-412, DOI: 10.1431/84722

2012

Tecno-mamme e social media nella relazione con il brand: un'indagine esplorativa
in "Micro & Macro Marketing", 2/2012
pp. 273-288, DOI: 10.1431/37981

1997

Le sponsorizzazioni sportive
in "Micro & Macro Marketing", 2/1997
pp. 211-230, DOI: 10.1431/2330

2008

Culture in Second Life
in "Economia della Cultura", 1/2008
pp. 89-94, DOI: 10.1446/26613