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The urban development trends of the next decades will be characterized by the distance between economic and political power: the first one branched out globally, the second one remained rooted to a state level. The world of the next years, still affected by the COVID-19 pandemic, will become increasingly glocal: tied to proximity and open to the digital world. Cities can catch the opportunity to open their local offer of goods and services and their cultural model to the world. This will lead to a redefinition of urban identity: the city will need to rethink itself according to a multidimensional and multi-actorial vision.